I get it, hiring a designer is an expensive venture. Especially the ones that you really want to work with. So why bother? There are so many resources available nowadays that you can slap your own brand together without even having to look for an outside opinion.
You’re on a slippery slope here. I am here to tell you it’s going to be frustrating. However long you think it’s going to take you, it’s going to take 4x longer. Maybe you’ve finished putting together a Canva logo and you’ve just found out that you actually don’t own the rights, and then you see 23 other businesses on Instagram that share your exact same logo. This doesn’t really help you stand out in the market now, does it?
Then comes the website. After spending days deliberating on the right platform to build your website, where do you start? None of the templates look quite like what you wanted, but you don’t know how to customize it. So you turn to google or YouTube for tips. Now you’ve wasted weeks just to get to this point, not to mention the 4 hours you spend crying into your cab sav just trying to figure out how to put a dang border on your button! This is also time you haven’t spent working on your own business and the aspects that actually make you money. So, now you’re pissed, you’re exhausted, and you’re not making money.
This is why you should hire a designer. We will take all of these problems off your shoulders and more. When you hire a designer, you’re hiring a professional who has your best interests in mind. At Wild Cove Creative, we take a strategic approach to your branding. We look at your business goals, the trends in your market, the consumer behavior, and cultural experiences and ideologies. We take all of this information and find the white space that your business can fill to ease consumer tensions. This will make your business stand out.
After all the strategy is done and dusted, your designer will create a visual identity that is unique to your business and will make you stand out from the rest of the market. The rights to the brand (provided the contract states) will be yours, and you will be provided all of the elements of the visual identity that will ensure consistency across all consumer touch points.
Then comes the website – you really don’t understand how talented and skilled your designer is until you try to design your own website. Your designer will cut your timeline in half, easily. They have spent years understanding the elements of a website that convert your visitors into customers. They know that it takes only a matter of seconds once they land on your website for your audience to make a decision on your brand. We’re here to make sure they commit in those seconds.
To sum it up, here are the dot point benefits of hiring a designer:
〰 They will help you establish a strategic vision for your brand
〰 They will ensure you gain the trust of your audience and amplify your value
〰 They will tell your unique story and make you stand out in a saturated market
〰 They will save you time and ensure a return on investment in increased sales for your business
〰 They will ensure consistency throughout your customer journey
〰 They will convert your ideal client to your biggest fans and customers
So, the next time you think you can DIY your own brand, consider the real cost. Just think of how much more cab sav can be sipped in celebration instead of sorrow, when you have your ideal clients screaming your praises.
If you’re ready to take this thing seriously, hit us up for a disco call.
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