Personal training brands are a dime a dozen. You can find them on social media, in magazines and online. But what makes a personal training brand successful? And why do so many fail to thrive?In this blog we’ll take a look at the reasons why so many personal training brands fail and how you can […]

Are you looking for ways to stand out in the competitive world of health brands? Brand messaging might be just the thing you need to make your business more successful. Brand Messaging is the way a brand communicates its values, personality, and purpose to its audience. This can help create an emotional connection with customers, […]

So I’m guessing you’re here for one (or more) of a few reasons: Whichever reason applies to you, well you can unclench, because I’m here to help. The problem with taking on everyone who asks for your help, is that they’re taking up space that you could be filling with clients that make you feel […]

Why should you have a website for your business? As health and wellness professionals, we want our potential clients to understand our worth and trust in the investment they’ll be making with us, right? If you’re screaming yes, it’s time to throw your Instagram linktree out the window. It’s time to rise above the sea […]

As business owners, understanding your audience is crucial. Diving a little deeper, we need to understand what motivates their decision-making and purchasing behaviour. When it comes to consumers, most people believe that purchasing decisions are made through a rational, logic-based consideration of available options on the market. You might be surprised to learn that neuroscience […]

If you’re an entrepreneur (like myself), it’s likely that your business might be up there with one of the most important things to you. We all just want to find success in our business, and we’d pour every ounce of our heart and soul into our business to help others with the work we do, […]

One thing I remember vividly from my time spent working in the fitness industry is how saturated the market was. There wer (and still are) endless resources of personal trainers, group fitness trainers, nutrition coaches, etc. However, back then, we were really only competing locally. Now, you’re competing with virtual PT, online coaches, courses, apps […]

I get it, hiring a designer is an expensive venture. Especially the ones that you really want to work with. So why bother? There are so many resources available nowadays that you can slap your own brand together without even having to look for an outside opinion. You’re on a slippery slope here. I am […]